Amazon hasn’t hidden what it’s optimizing for. They’ve told you, in public, every year since 1997. I’m here to highlight it for you. In the last post, I introduced Fee Intelligence, which has a two-part method for reading any Amazon fee: what Amazon says it wants, and what its own operational limits force it toward….
On Shopify, you set the rules for how your business runs. On Amazon, you’re playing by Amazon’s rules, and every fee exists to keep you playing by them. That’s the reality Fee Intelligence is built to map. That’s not a complaint. It’s the actual design of the platform, and Amazon has said so, in its…
You shipped in enough inventory to cover the sales you expected this quarter. A few weeks in, you check the numbers, and they don’t add up. Your inventory dropped by more than what you actually sold. It’s the same realization as finding a hole in your pocket. You don’t blame the pants. You just notice…
FBA Reimbursements aren’t Amazon being generous. They’re Amazon keeping a promise it made in writing, for a problem its own scale makes inevitable. When you enroll in Fulfillment by Amazon, you hand Amazon physical custody of your inventory. Amazon takes your units into its fulfillment centers, moves them through its network, and ships them out…
Amazon’s Delivery Promise Explained: What the June 29 Handling Time Requirement Is Really About In the last few weeks, you have probably received an email about Amazon’s new handling time requirement for seller-fulfilled products. The deadline is June 29, 2026, and, like most Amazon policy announcements, it is being treated mostly as a compliance notice…
Most Amazon sellers have been there. A buyer leaves negative feedback that has nothing to do with you as a seller. It is a product complaint, a sizing issue, a color mismatch, and it lands on your account anyway. You search for how Amazon seller feedback removal works. You find out there is a process….
If you’ve been selling on Amazon for more than a year, you’ve felt it. A policy changes, your margins drop, you adapt, and then it changes again. Fees go up. The Buy Box algorithm shifts. A return policy that clearly favors buyers costs you money on a sale you made 3 months ago. And through…
